Built by people who understand property sales.
Small team. Deep infrastructure.
FIELD was built out of firsthand experience with broken property sales campaigns. We are engineers and operators who have run developments end-to-end — and built the infrastructure we always needed.
The people behind the infrastructure.
A small, focused team of engineers and operators. We have built, launched, and run property sales campaigns — which is why we know exactly what the infrastructure needs to do.
Jordan Bendon
Platform Architect
Built FIELD from firsthand experience running luxury property sales campaigns. Spent years watching developments launch on disconnected tools — then decided to build the operating system that connects them.
Stefan van der Merwe
Head of Marketing
Digital marketing specialist and founder of Constant Growth Media. With over five years of experience and more than R10 million in managed advertising spend, Stefan specialises in performance marketing, lead generation, audience growth, and conversion optimisation. At FIELD, he leads paid advertising strategy, campaign performance, creative direction, and digital lead acquisition.
Doron Bloch
Principal Agent
PPRA-registered Principal Agent with over seven years of experience in residential property sales and development marketing. Combines deep market knowledge with a strategic, client-focused approach to guide buyers from initial enquiry through to purchase. At FIELD, Doron oversees buyer engagement, sales operations, negotiations, and transaction management across development projects.
We're building the team as the product grows.
If you have deep experience in property sales infrastructure, backend engineering, or development marketing — we'd like to hear from you.
The principles that shape every system we build.
These are not aspirations. They are the constraints we work within on every deployment — the commitments that keep FIELD's infrastructure reliable under real campaign pressure.
Infrastructure before features
The system has to work on day one, at full load, with zero margin for error. We build the foundation before anything else.
Operators first
We have run property sales campaigns ourselves. Every decision is made with the people using the system on launch day in mind.
No gaps in the chain
A lead that falls between tools is a lost sale. FIELD connects every step — from ad click to agent follow-up — so nothing slips through.
Precision over volume
We work with a small number of developments at a time. This is intentional — it is the only way to maintain the quality the system demands.
Accountability through data
Every action in the system is attributable. Developers and stakeholders see exactly what is happening, in real time, without asking.
Built to last past launch
The campaign ends. The data and infrastructure should not. FIELD is designed to hand off cleanly and leave clients better connected than when they started.
Every deployment runs against these principles. No exceptions made for timeline or budget pressure.
Launching a development? Build the sales infrastructure before the campaign starts.
Book a walkthrough and we’ll show you how FIELD connects your website, CRM, agents, attribution, and reporting into one operating system, ready for launch day.