The Salvo
First live deployment of the FIELD system.
A luxury development on Cape Town's Atlantic Seaboard. The campaign that proved FIELD could run the full sales infrastructure, from ad spend to agent follow-up, on one connected system.
83%
Sell-through achieved
19 of 23 units sold
19/23
Units sold
Live campaign
R158.7M
Total GDV
Gross development value
R138.1M
Value of units sold
19 units transacted
100%
Automated lead routing
Zero manual dispatch
24/7
Lead capture
Always-on intake
The Salvo · Atlantic Seaboard, Cape Town
Six interconnected systems, built and operated by FIELD.
Every capability was live on day one. Each system connected directly to the next, with no gaps between ad spend, lead capture, agent follow-up, and reporting.
83%
Sell-through achieved
19 of 23 units sold
R158.7M
Total GDV
Gross development value
100%
Automated lead routing
Zero manual dispatch
24/7
Lead capture
Always-on intake
Development website
Custom marketing site built for The Salvo, designed to convert qualified buyers.
Lead capture & backend
FastAPI backend, PostgreSQL architecture, and form infrastructure to handle live inbound volume.
CRM integration
Dual CRM sync across GoHighLevel and HubSpot, with leads pushed cleanly into the pipeline in real time.
Campaign attribution
Meta Conversion API integration with end-to-end attribution from ad click to registered interest.
Automated follow-up
Email sequences, team lead digest reporting, and multi-channel broadcast keeping buyers warm.
Agent routing & assignment
Fully automated agent assignment with real-time routing. Zero manual dispatch, 100% coverage.
The Salvo · Atlantic Seaboard, Cape Town
R138.1M
Value of units sold
19 units transacted
R20.6M
Remaining inventory
4 units available
The Salvo remains an independent development. FIELD provided the sales infrastructure.
How FIELD works with developments.
A clear operating model from initial setup through to ongoing management, so you always know what happens next.
Setup
We configure the development website, lead capture, CRM, agent routing, and tracking — tailored to your sales process and ready before launch day.
Typically 2–3 weeks
Launch
FIELD builds and launches campaigns across Meta, Google, and social. Creatives are produced, targeting is set, and attribution is wired in from day one.
Campaigns live on schedule
Campaign management
FIELD runs the campaigns, manages spend, and produces new creatives as needed. Leads route to agents automatically, with email and WhatsApp sequences keeping buyers warm.
Continuous, active management
Reporting & optimisation
Live dashboards show what is working. We tune spend, creative, and follow-up cadence against real outcomes — not vanity metrics.
Weekly reporting cadence
Ongoing platform management
FIELD keeps the system running, monitored, and ready to extend to the next development — the infrastructure grows with your portfolio.
Retained, rolling engagement
Launching a development? Build the sales infrastructure before the campaign starts.
Book a walkthrough and we’ll show you how FIELD connects your website, CRM, agents, attribution, and reporting into one operating system, ready for launch day.