Property sales
infrastructure for
modern developments.
FIELD creates and runs your advertising campaigns, then connects every lead through your website, CRM, agents, attribution, and reporting into one operating system.
First deployed live on The Salvo — a luxury Cape Town development.
The full sales infrastructure layer. Built once, run continuously.
FIELD spans both sides of a property sales campaign. We create and run the advertising that generates leads, then handle everything that turns those leads into buyers — built on one connected system.
Development website
A fast, premium marketing site built to convert qualified buyers.
Lead capture
Structured intake that validates and enriches every enquiry.
Attribution
First and last-touch tracking from ad click to registered lead.
CRM sync
Every lead pushed cleanly into your pipeline, no manual admin.
Agent routing
Leads assigned to the right agent the moment they arrive.
Email & WhatsApp
Automated broadcasts and follow-up that keep buyers warm.
Reporting dashboard
A single view of spend, leads, follow-up, and outcomes.
Ad campaigns & creatives
Meta, Google, and social campaigns planned, created, and managed by FIELD from brief to live.
One connected system, from first click to closed sale.
Most developments run these stages across disconnected tools. FIELD wires them into a single flow, so nothing leaks between the ad and the agent, and every stage reports back.
Because the stages share one backbone, FIELD can answer the question developers actually ask: what is working, and what isn’t?
Everything a property campaign needs, in one place.
Each capability works on its own, but the value compounds when they run together on shared infrastructure.
Development websites
Conversion-focused sites for each development, built on a fast, premium foundation.
Lead capture
Forms and gated flows that validate, structure, and enrich every enquiry.
CRM integration
Clean sync into your pipeline, including GoHighLevel setup and configuration.
Sales agent routing
Leads assigned to the right agent instantly, with the context they need to follow up.
Campaign attribution
Track every lead back to its source, campaign, and creative.
Broadcast campaigns
Email and WhatsApp broadcasts that nurture buyers at scale.
Dashboard reporting
One live view of spend, leads, follow-up activity, and sales outcomes.
Ad campaigns & creatives
Meta, Google, and social campaigns planned, built, and managed by FIELD — from media buying to creative production.
Social media management
Organic social content and community management that keeps the development visible between campaign bursts.
Property campaigns don’t fail for lack of effort. They fail in the gaps.
Spend goes out, leads come in, and somewhere between the two the picture breaks down. FIELD removes the gaps where momentum and money quietly disappear.
Built for the people who launch and sell developments.
Property developers
Launch each development on infrastructure that is ready before the campaign starts.
Development sales teams
Work from one routed pipeline with full follow-up visibility.
Boutique real estate agencies
Run premium campaigns without stitching together a dozen tools.
Investor-backed developments
Give stakeholders clear, attributable reporting on campaign performance.
Property marketing teams
Connect ad spend directly to leads, follow-up, and outcomes.
Launching a development? Build the sales infrastructure before the campaign starts.
Book a walkthrough and we’ll show you how FIELD connects your website, CRM, agents, attribution, and reporting into one operating system, ready for launch day.